Dynamic Media and "InterNetworks"

Static media is fading. People want to be able to control and interact with the media now. They don't want to be presented with content as though they are watching from behind a glass wall. When the Internet first emerged, it served essentially as a large encyclopedia or newspaper. People browsed websites searching for information. But now in this new age of networking, no longer do we approach the Internet purely to "look something up." No, we use it to engage with the world, with our friends, with companies and individuals.