Eric Fisher is a storyteller turned designer with a passion for communicating ideas and a love of building projects that connect people in meaningful ways.

With a background in layout design and architecture, I'm obsessed with organizing and creating things that just make sense. I don't consider myself a specialist in any field, however, but rather an applied generalist who sees the big picture story and can put all the pieces together to tell it. Currently I'm a designer at Facebook where I lead the product strategy of News Feed, the Friends system and other components in an attempt to restore more meaningful communication online and make sense of relationships.

Before this, I was an interaction designer on search at Google and, before that, a user experience evangelist at Apple, where I devised interface guidelines and design concepts for building iPhone applications. On the side, I also work independently with smaller companies (including Milo and Airbnb) to help build branding and design into their product strategy.

As with any good story, I'm a firm believer in the power of consistency, simplicity and focus. I'm very idealistic, strong-minded and tend to defy convention when possible. After all, the best stories don't happen by following the rules.

Originally from the NYC area, I graduated from UPenn - where I pursued Digital Media Design and Psychology - and currently live in San Francisco. I write about design on fishofthebay.com and usually listen to great music.

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