Eric Fisher is a storyteller turned product architect with a passion for communicating ideas and a love of building projects that connect people in meaningful ways.

With a background in layout design and architecture, I'm obsessed with organizing and creating things that just make sense. An applied generalist, my specialty lies not in any particular medium but rather more broadly in understanding people, their needs and incorporating these ideas into design and product concepts. I was most recently the social design evangelist at Facebook, where I defined and wrote the Social Design Guidelines, designed main components of the site (Insights, News Feed, Friend Lists, Developer Site and tools) and promoted the platform to third party developers.

Earlier on, I worked on the evangelism and developer relations teams at Apple, where I devised interface guidelines and design concepts for building iPhone applications. I've also worked at Google, incorporating structured data into search, and have independently advised smaller companies (including Milo, Airbnb and Eventbrite) to help build branding and design into their product strategy.

As with any good story, I'm a firm believer in the power of consistency, simplicity and focus. I'm very idealistic, strong-minded and tend to defy convention when possible. After all, the best stories don't happen by following the rules.

Originally from the NYC area, I graduated from UPenn with a BSE in Digital Media Design and minors in Psychology and Fine Arts. I now reside in San Francisco where I write about social design at FishoftheBay.com and run a popular creative wordplay game at OneUpMe.com.

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